As any enterprising person would do, the first step I took was to search Google. The search term I used was "lead generation system." That seems like something that would work, right? Well, it doesn't really. Google, and most other search engines have this problem with people trying to figure out how they work and tricking the system. This pushes up a bunch of articles that are built to rank, but don't actually have any particularly useful information on them. Coincidentally, bit later in the book we're going to delve into the specifics of how to do this as well. So if you're good, you too can waste people's time as they're trying to validate their product as well!