How To Kick SaaS
  • Introduction
  • Forward
  • Who & How
  • The business of SaaS
    • The Business of SaaS
    • Basic Lessons of Saas
    • The Process
    • Parts of a SaaS
  • Validating You SaaS
    • Validating Your SaaS
    • What happens when you don't validate
    • The SaaS Validation Process
      • Why are you doing this?
      • Should you do this?
      • Competition Analysis
      • Buyer Analysis
      • Sales & Distribution
      • Time & Money
      • The Secret Sauce
      • Buyer Categorization By Sales Method
      • The Advisory Approach
    • Validation Success
  • SaaS Build Process
    • SaaS Build Lessons
    • Planning & Costing
      • The Costing Process
      • The Estimate
      • The Scope of Work
      • Information Architecture Development
      • Working Numbers
      • The Project Plan
    • Build Team Roles
      • What To Expect From Your SaaS Development Team
      • Build Teams
      • The Project Manager
      • Information Architect
      • UX Designer
      • Developers
      • Quality Assurance
    • Standard Tools
      • Project Management Tools in SaaS Development
      • Development Environment & Dependencies
      • Remote Development Environments
      • Code Repositories in SaaS Development
      • Monitoring Your SaaS
    • Steps to Developing a SaaS
      • What to expect in SaaS development
      • Systems Setup
      • Creative
      • Project Planning
      • SaaS User Experience (UX)
      • Concept Design
        • SaaS UX Design Case Study
      • Content Development
      • FrontEnd Development
      • BackEnd Development
      • Quality Assurance (QA)
      • Alpha Testing
      • Beta Testing
      • Launching Your SaaS
      • Continuous Integration
    • Things to know and expect
      • You MUST learn at least the basics of Project Management
      • Things you do and do not know
      • How to tell if your development team is working
      • Good, Cheap, Fast. Choose Two.
      • Positivity is Key in Management
      • Storytime: The Story of a Ton of Lost Users and Money!
      • Development is iterative
      • Development Time Increases As Complexity Increases
      • Storytime: Don't Send Me Shit
      • Story Time: The Best of the Best
      • Sunk Costs
    • Your SaaS MVP Pre-Development Build Checklist
  • Appraisement: Pricing Your SaaS
    • Appraisement: SaaS Pricing
    • SaaS Pricing Metrics
    • SaaS Pricing Metrics Glossary
    • Science of Pricing
    • What You Need To Know About Your Customers
    • How To Price Your SaaS
    • Customer Types Case Study
    • Storytime With Brennan
    • Pricing Page: The Most Valuable Page On Your Website
      • Pricing Page Examples
  • Acquisition: Gaining SaaS Users
    • Acquisition: Getting SaaS Users
    • SaaS Traction Lessons
    • Acquiring your first users
    • Getting ready for growth
    • Organic Search Marketing
      • Content Marketing Is An Investment
      • Step 1: Keyword Research
      • Step 2: Content Planning
      • Step 3: Writing, Formatting, & Beyond
    • Marketing Automation in SaaS
      • Marketing Automation Basics
      • Storytime: Learning about marketing automation the hard way
      • Lead Scoring, Tagging, & Triggers
      • Marketing Automation Systems
    • Lifetime Deals
    • Outbound Campaigns
    • Affiliates & Partnerships for SaaS Businesses
    • Narrowing Your Message With Adaptive Design
    • Social Media Marketing
      • Social Media Retargeting
      • Testing your social media ads
      • Social Media Ad Tricks
    • Pay Per Click (PPC)
    • SaaS Software Checklist
    • Email Marketing
    • The Marketing Website
  • Activiation
    • Activation
    • Getting Personal
    • Stalking Your Users
    • Onboarding
    • Training Webinars
    • Onboarding Emails
    • New User Tour
    • Setup Checklist
  • Attrition: Supporting Your Community and Growing Your Business
    • Supporting Your SaaS Customers
    • SaaS Community Building
    • Chatbots
    • Events
    • Swag
    • Education
    • The Knowledge Base
  • NOTES
    • NOTES
    • The best growth hacks no one wants you to know
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  • Disclaimer: This book isn't finished.
  • Get Notified When It’s All Done!
  • So you're starting a SaaS business?
  • I wrote this book for people that are:
  • Want to watch instead of reading?
  • Connect with me!

Introduction

SaaS business building: Ideation, Validation, Costing, Pricing, Development, Marketing, Sales, Support, Traction, and Growth.

NextForward

Last updated 1 year ago

Disclaimer: This book isn't finished.

As the digital pages turn, you may realize that there are sections in this book that are incomplete or pages that end abruptly.

I put this book out there for anyone building a SaaS business, so that you wouldn't make the mistakes I have in my endeavors. Even though this text is incomplete, it still covers so many areas that I couldn't find consolidated anywhere else on the web. I hope you find value in this book, despite a few missing pages and some incongruities.

Get Notified When It’s All Done!

Right now, this is a work in process. But it won't be forever.

Feel free to make comments, and if you have questions. Please don’t send any solicitations though, just questions or comments.

So you're starting a SaaS business?

Or like so, so many people you've probably already gotten started and realized that maybe the path you're on isn't working out quite the way you expected. Don't worry, this happens a lot to a lot of people. Over the years I have talked to so, so many people that have thrown away millions of dollars trying to start SaaS businesses only to see the money go to waste, and that is the main reason I wrote this book, to keep this from happening to you.

During my years of work in SaaS, I have started a variety of different companies, some successful and some failed. What I found is that the more I read books like this and gained experience from people that already went through it, the better I did in my endeavors. I sincerely hope this book helps keep you from or get you out of the troubles you may run into.

I wrote this book for people that are:

  • Thinking about starting a SaaS business and want to know their process and what they're getting into, want to know how to validate the idea and estimate the cost.

  • In the middle of the system build and are realizing that things are taking longer, not progressing well, or costing more than expected. This book will help you figure out where things are going right and going wrong in your development process.

  • Finished the build, but now can't seem to bring in the customers.

  • Are making money and want to know how to make more.

Having been at all of these different places running a SaaS business, I know what you're going through.

Want to watch instead of reading?

I did a few webinars to get this thing going. Personally, I thought they turned out pretty well, but I'd love to know what you think! Let me know in the comments in YouTube!

Connect with me!

My Businesses:

You can also see some of the videos I did on the and .

You can also get me on linkedin at:

If you want to know when this project is done and ready to be read in completion, just post your name and email address to this form and I will let you know!
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