If a user is logged into your system, even if they are not in the app, you can often still load their information. This way, when the system logs information for that user, no matter where they are in your system, you know who they are, where they are in the buying cycle, how good of a lead they are, and how to contact them. This can make your users’ experiences substantially better and smoother. Just by saying “Hey John, how can we help you today” instead of “Can you please tell me your name?” is a great example of getting started the right way with someone.