Buyer Analysis

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Buyers
Who are your buyers?
Did you ask people with the problem you are solving?
What did they say?
What is the current market size? 
Is it worth selling to them?
Ask current distributors
Influencers
Competitors
Podcasts
Youtube channels
Facebook groups
Consultants
Creating a list:
Ask the distributors
Li, Tw, Fb groups, Ads, Socal Ads, Forums, Podcasts, tradeshows
Survey your buyers - get a list of 10  - 1000 people from either your distributors or your lists
Who are they?
Role
How long in business
Do they have the problem?
Do they have the need?
Do they know they have a need?
If not, why?
Do they want the product?
How much are they willing to pay?
If you can’t create a list at the beginning of the project, how will you do it later?
Do you know already? Are you sure?
Can you make a list of buyers to call today? Most of the time, the answer is no.
If yes, then can you break them apart into the different buyer types?
If you can’t identify all of them, here is how to do it:
Fake it up process
Fake business
Fake website
Fake ads to drive ideas
Figure out who they are
Facebook customer validation process
Test your messaging
How do you identify them?
Do they want what you’re selling?
Test your messaging
See if they will buy it
Get their contact info
Now that you have a set of people to reach out to, let’s talk… literally. 
Get on the phone and CALL THEM
Ask about who they are, what they want, how you can help them
Understand their issues
You will learn things you never realized about your product and offering
You may realize that what you’re doing is going to be a huge success, or that it is not going to work
You have to do things that don’t scale to enable things that do.
Don’t underestimate the value of this.

Competition Analysis

Sales & Distribution

Last modified 2yr ago

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