How To Kick SaaS
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Introduction
Forward
Who & How
The business of SaaS
The Business of SaaS
Basic Lessons of Saas
The Process
Parts of a SaaS
Validating You SaaS
Validating Your SaaS
What happens when you don't validate
The SaaS Validation Process
Why are you doing this?
Should you do this?
Competition Analysis
Buyer Analysis
Sales & Distribution
Time & Money
The Secret Sauce
Buyer Categorization By Sales Method
The Advisory Approach
Validation Success
SaaS Build Process
SaaS Build Lessons
Planning & Costing
Build Team Roles
Standard Tools
Steps to Developing a SaaS
Things to know and expect
Your SaaS MVP Pre-Development Build Checklist
Appraisement: Pricing Your SaaS
Appraisement: SaaS Pricing
SaaS Pricing Metrics
SaaS Pricing Metrics Glossary
Science of Pricing
What You Need To Know About Your Customers
How To Price Your SaaS
Customer Types Case Study
Storytime With Brennan
Pricing Page: The Most Valuable Page On Your Website
Acquisition: Gaining SaaS Users
Acquisition: Getting SaaS Users
SaaS Traction Lessons
Acquiring your first users
Getting ready for growth
Organic Search Marketing
Marketing Automation in SaaS
Lifetime Deals
Outbound Campaigns
Affiliates & Partnerships for SaaS Businesses
Narrowing Your Message With Adaptive Design
Social Media Marketing
Pay Per Click (PPC)
SaaS Software Checklist
Email Marketing
The Marketing Website
Activiation
Activation
Getting Personal
Stalking Your Users
Onboarding
Training Webinars
Onboarding Emails
New User Tour
Setup Checklist
Attrition: Supporting Your Community and Growing Your Business
Supporting Your SaaS Customers
SaaS Community Building
Chatbots
Events
Swag
Education
The Knowledge Base
NOTES
NOTES
The best growth hacks no one wants you to know
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Buyer Analysis
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Buyers
Who are your buyers?
1.
Did you ask people with the problem you are solving?
1.
What did they say?
2.
What is the current market size?
3.
Is it worth selling to them?
4.
Ask current distributors
1.
Influencers
2.
Competitors
3.
Podcasts
4.
Youtube channels
5.
Facebook groups
6.
Consultants
5.
Creating a list:
1.
Ask the distributors
2.
Li, Tw, Fb groups, Ads, Socal Ads, Forums, Podcasts, tradeshows
6.
Survey your buyers - get a list of 10 - 1000 people from either your distributors or your lists
1.
Who are they?
1.
Role
2.
How long in business
3.
Do they have the problem?
2.
Do they have the need?
3.
Do they know they have a need?
4.
If not, why?
5.
Do they want the product?
6.
How much are they willing to pay?
7.
If you can’t create a list at the beginning of the project, how will you do it later?
7.
Do you know already? Are you sure?
8.
Can you make a list of buyers to call today? Most of the time, the answer is no.
9.
If yes, then can you break them apart into the different buyer types?
10.
If you can’t identify all of them, here is how to do it:
1.
Fake it up process
1.
Fake business
2.
Fake website
3.
Fake ads to drive ideas
4.
Figure out who they are
1.
Facebook customer validation process
2.
Test your messaging
5.
How do you identify them?
11.
Do they want what you’re selling?
1.
Test your messaging
2.
See if they will buy it
3.
Get their contact info
12.
Now that you have a set of people to reach out to, let’s talk… literally.
1.
Get on the phone and CALL THEM
2.
Ask about who they are, what they want, how you can help them
3.
Understand their issues
1.
You will learn things you never realized about your product and offering
2.
You may realize that what you’re doing is going to be a huge success, or that it is not going to work
3.
You have to do things that don’t scale to enable things that do.
4.
Don’t underestimate the value of this.
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Competition Analysis
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Sales & Distribution
Last modified
2yr ago
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