Most of these companies got where they are with some dirty tactics. Even the white knights out there wear a little grey hat every now and then. For example, there are a ton of videos out there on Youtube telling you how to grow your subscribers. They have tons of great tips about making sure your videos show on the same day and same time, how to increase watch time and how that helps you, and so much more. But what NO ONE ever says is that they placed a note in their video description or comments that says “Follow this link and I’ll follow your back.” Of course everyone wants someone super popular to follow them, so they become a follower. The next thing no one really sees coming, those guys then unfollow their followers slowly over time. Because remember, their popularity is based on the ratio of how many people follow them to how many people they follow. This is a dirty trick known as an ‘unfollow campaign’. It’s dirty, its gray or black hat, and tons of businesses do it. Clearly, I’m not going to recommend you do this since the penalties can be stiff, but I may know someone who tried this with great success. Just sayin.