Running a Lifetime Deal (LTD)
Lesson 1: Enable users to buy as many licenses as they want.
Lesson 2: Be very specific about the rules
Lesson 3: There is no rush, even if you think there is a rush.
Lesson 4: Only certain SaaS systems can do LTDs
Lesson 5: Don’t plan to do anything but focus on this sale while it’s running for for 2 to 4 weeks afterwards.
Lesson 6: There are going to be more problems than you think there are.
Lesson 7: If there is a small problem and you know it, fix it before you do the deal.
Lesson 8: Have an SOP for refunds.
Lesson 9: Don’t wait till the last minute to test your ticketing system
Lesson 10: Plan the upsell!
Lesson 11: Having a chatbot ready is critical.