# What You Need To Know About Your Customers ## What you need to know to start: 1. Who you are selling to 2. Their needs and pain points 3. How you quantify their interests and needs When you’re selling a SaaS system, the more quantifiable data you have on each group, the more you can optimize their value, and your profits. ## What you need to know about people: * Who are they? * How would you describe each group? * What features are most important to them? * Why are they buying from you instead of your competitors? * What is the price point where each group thinks the system is valuable and worth buying? * What is your cost to acquire each different group? * What is the lifetime value of a user in each group? * What is the monthly recurring revenue from a user each different group? {% hint style="success" %} PROTIP: When you know how much it costs to acquire a new customer in a particular category, how much they’re going to spend with you & how often they churn, you have your formula for success. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://www.howtokicksaas.com/appraisement-pricing-your-saas/what-you-need-to-know-about-your-customers.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.