How To Kick SaaS
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Marketing Automation Systems

Marketing Automation Systems

At the time of writing, recommended systems used to set up these automated emails, manage lists, manage the automations and triggers, etc. are:
These days, there are hundreds of great systems out there for this kind of thing, so pick your poison. I like Drip.com a lot right now, but my team is constantly working with new systems. It’s probably that I don’t like spend money if I don’t have to. What’s working well for us now is a mixture of Drip.com as the email automation system, paired with Pipedrive and a set of zaps from Zapier. We integrate all these systems into Slack so the team can see what’s going on all the time.

A common systems that I would NOT recommend for new SaaS are:

  • Infusionsoft.com - Can be very, very effective. But if you are just getting started, it is often too expensive.
  • Mailchimp.com - This system is too simple for the kinds of marketing automation that you need in SaaS systems. Don’t get me wrong, I like Mailchimp and I used to be literally one floor above them in my old office, but outside of using Mandrill, a MailChimp service, for transactional emails, Mailchimp is a bit too simple for what you’ll need for a SaaS system.