Who & How
This book is written for people who have some business experience and are interested in growing their business by venturing into the SaaS world or starting a new SaaS business.
Over the years, I have met so many people that lost so much money trying to launch their SaaS businesses because they didn’t understand what they were getting into, what their process should be, how to measure success, or what the steps to getting to a profitable SaaS were. This text was written so that anyone interested in starting a SaaS business can understand what they are getting into and how to proceed.
This book was written with planning in mind because you want and need to know how much time and money this venture is going to cost you before you get started.
The book takes you through much of what I learned over the years about:
The Business of SaaS
Basics
Validating Your idea
Parts of a SaaS
Costing Basics
Your Process
Building Your System
Lessons
Planning
The build team
Steps in development
Tools
What to expect
The checklist
Appraisement
Pricing is foundational
Understand SaaS growth
SaaS pricing & accounting metrics
Aspects and methods of pricing
Knowing your customers is critical
How to price your SaaS
Analyzing scenarios
Bringing it all together in your pricing page
Acquisition
Initial users - getting them and how to use them
Organic SEO - why you need it and what it does
Lifetime Deals (LTDs) - is it right for you and lessons learned
Community building - Forming your own personal fan club
Outbound campaigns - Outreach the right way
Influencer and affiliate marketing - Secret to success for so many SaaS systems
Paid advertising - If you believe in what you’re doing, you put money into it
Continuous Marketing - All of this, all the time
Activation
What is Activation
Iterative Activation
Onboarding
Simple things to do on the website to assist in activation
Attrition / Retention
Supporting your customers
Community building
Knowledge base
Ongoing education
Constant communication
Keeping up with the Joneses
