Activation
What is Activation?
- Selling, educating, and usability (mostly usability)
- What’s my motivation?
- Identify what motivates users and what keeps them from activating
- Back to the basics of user profiles - you need to know who you are selling to.
- Friction
- Friction is not your friend
- Why are you keeping your friends from that 'Aha' moment
- How to reduce friction
Activation & Iteration
- CRO
- How people interact with your SaaS
- Figuring out how people interact with you
- Stalking your users
- Every Step You Take….
- LuckyOrange
- HotJar
- It’s like food porn, without the food.
- Asking
- The many ways of asking the same question
- Emails
- Texts
- Messages
- Chatbot
- Publicly shaming yourself - the story of asking people to test broken software
- Getting personal
- Stopping in
- Saying hello
- Asking for help
- More stalking
- Getting very personal - Dating your customers
- Don’t knock it till you try it!
Onboarding
- Make it easy and cut to the chase
- Change is inevitable (you're going to iterate)
- Value now, not later
- Value proposition as you progress
- Onboarding made easy-er
- login with social
- quick login
- Pre-filled forms - checks on forms makes it easier
- simple language
- help people understand how to use your system (list tutorial systems)
- help people import important information as easily as possible
- You're almost there (instead of 'check your email')
- progress bar for getting set up
- System education & outreach
- The CEO email
- Focus (the cursor)
- Learn by doing
- Make em dig deep to get confused (hide advanced features)
- Onboarding emails x 5 or more
Simple things to do on the website to assist in activation
- Say 'It's Free'
- Social proof
- Localization
- Don't be a CTA wimp - give me a reason to click your button
- Submitting is something you do to someone in wrestling.
- Personally, I never submit.