Activation

What is Activation?

  • Selling, educating, and usability (mostly usability)

  • What’s my motivation?

    • Identify what motivates users and what keeps them from activating

    • Back to the basics of user profiles - you need to know who you are selling to.

  • Friction

    • Friction is not your friend

    • Why are you keeping your friends from that 'Aha' moment

    • How to reduce friction

Activation & Iteration

  • CRO

  • How people interact with your SaaS

  • Figuring out how people interact with you

    • Stalking your users

      • Every Step You Take….

        • LuckyOrange

        • HotJar

      • It’s like food porn, without the food.

    • Asking

      • The many ways of asking the same question

        • Emails

        • Texts

        • Messages

        • Chatbot

        • Publicly shaming yourself - the story of asking people to test broken software

    • Getting personal

      • Stopping in

      • Saying hello

      • Asking for help

      • More stalking

    • Getting very personal - Dating your customers

      • Don’t knock it till you try it!

Onboarding

  • Make it easy and cut to the chase

  • Change is inevitable (you're going to iterate)

  • Value now, not later

  • Value proposition as you progress

  • Onboarding made easy-er

    • login with social

    • quick login

    • Pre-filled forms - checks on forms makes it easier

    • simple language

    • help people understand how to use your system (list tutorial systems)

    • help people import important information as easily as possible

    • You're almost there (instead of 'check your email')

    • progress bar for getting set up

  • System education & outreach

    • The CEO email

    • Focus (the cursor)

    • Learn by doing

    • Make em dig deep to get confused (hide advanced features)

    • Onboarding emails x 5 or more

Simple things to do on the website to assist in activation

  • Say 'It's Free'

  • Social proof

  • Localization

  • Don't be a CTA wimp - give me a reason to click your button

  • Submitting is something you do to someone in wrestling.

    • Personally, I never submit.