How To Kick SaaS
  • Introduction
  • Forward
  • Who & How
  • The business of SaaS
    • The Business of SaaS
    • Basic Lessons of Saas
    • The Process
    • Parts of a SaaS
  • Validating You SaaS
    • Validating Your SaaS
    • What happens when you don't validate
    • The SaaS Validation Process
      • Why are you doing this?
      • Should you do this?
      • Competition Analysis
      • Buyer Analysis
      • Sales & Distribution
      • Time & Money
      • The Secret Sauce
      • Buyer Categorization By Sales Method
      • The Advisory Approach
    • Validation Success
  • SaaS Build Process
    • SaaS Build Lessons
    • Planning & Costing
      • The Costing Process
      • The Estimate
      • The Scope of Work
      • Information Architecture Development
      • Working Numbers
      • The Project Plan
    • Build Team Roles
      • What To Expect From Your SaaS Development Team
      • Build Teams
      • The Project Manager
      • Information Architect
      • UX Designer
      • Developers
      • Quality Assurance
    • Standard Tools
      • Project Management Tools in SaaS Development
      • Development Environment & Dependencies
      • Remote Development Environments
      • Code Repositories in SaaS Development
      • Monitoring Your SaaS
    • Steps to Developing a SaaS
      • What to expect in SaaS development
      • Systems Setup
      • Creative
      • Project Planning
      • SaaS User Experience (UX)
      • Concept Design
        • SaaS UX Design Case Study
      • Content Development
      • FrontEnd Development
      • BackEnd Development
      • Quality Assurance (QA)
      • Alpha Testing
      • Beta Testing
      • Launching Your SaaS
      • Continuous Integration
    • Things to know and expect
      • You MUST learn at least the basics of Project Management
      • Things you do and do not know
      • How to tell if your development team is working
      • Good, Cheap, Fast. Choose Two.
      • Positivity is Key in Management
      • Storytime: The Story of a Ton of Lost Users and Money!
      • Development is iterative
      • Development Time Increases As Complexity Increases
      • Storytime: Don't Send Me Shit
      • Story Time: The Best of the Best
      • Sunk Costs
    • Your SaaS MVP Pre-Development Build Checklist
  • Appraisement: Pricing Your SaaS
    • Appraisement: SaaS Pricing
    • SaaS Pricing Metrics
    • SaaS Pricing Metrics Glossary
    • Science of Pricing
    • What You Need To Know About Your Customers
    • How To Price Your SaaS
    • Customer Types Case Study
    • Storytime With Brennan
    • Pricing Page: The Most Valuable Page On Your Website
      • Pricing Page Examples
  • Acquisition: Gaining SaaS Users
    • Acquisition: Getting SaaS Users
    • SaaS Traction Lessons
    • Acquiring your first users
    • Getting ready for growth
    • Organic Search Marketing
      • Content Marketing Is An Investment
      • Step 1: Keyword Research
      • Step 2: Content Planning
      • Step 3: Writing, Formatting, & Beyond
    • Marketing Automation in SaaS
      • Marketing Automation Basics
      • Storytime: Learning about marketing automation the hard way
      • Lead Scoring, Tagging, & Triggers
      • Marketing Automation Systems
    • Lifetime Deals
    • Outbound Campaigns
    • Affiliates & Partnerships for SaaS Businesses
    • Narrowing Your Message With Adaptive Design
    • Social Media Marketing
      • Social Media Retargeting
      • Testing your social media ads
      • Social Media Ad Tricks
    • Pay Per Click (PPC)
    • SaaS Software Checklist
    • Email Marketing
    • The Marketing Website
  • Activiation
    • Activation
    • Getting Personal
    • Stalking Your Users
    • Onboarding
    • Training Webinars
    • Onboarding Emails
    • New User Tour
    • Setup Checklist
  • Attrition: Supporting Your Community and Growing Your Business
    • Supporting Your SaaS Customers
    • SaaS Community Building
    • Chatbots
    • Events
    • Swag
    • Education
    • The Knowledge Base
  • NOTES
    • NOTES
    • The best growth hacks no one wants you to know
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  1. Activiation

Activation

What is Activation?

  • Selling, educating, and usability (mostly usability)

  • What’s my motivation?

    • Identify what motivates users and what keeps them from activating

    • Back to the basics of user profiles - you need to know who you are selling to.

  • Friction

    • Friction is not your friend

    • Why are you keeping your friends from that 'Aha' moment

    • How to reduce friction

Activation & Iteration

  • CRO

  • How people interact with your SaaS

  • Figuring out how people interact with you

    • Stalking your users

      • Every Step You Take….

        • LuckyOrange

        • HotJar

      • It’s like food porn, without the food.

    • Asking

      • The many ways of asking the same question

        • Emails

        • Texts

        • Messages

        • Chatbot

        • Publicly shaming yourself - the story of asking people to test broken software

    • Getting personal

      • Stopping in

      • Saying hello

      • Asking for help

      • More stalking

    • Getting very personal - Dating your customers

      • Don’t knock it till you try it!

Onboarding

  • Make it easy and cut to the chase

  • Change is inevitable (you're going to iterate)

  • Value now, not later

  • Value proposition as you progress

  • Onboarding made easy-er

    • login with social

    • quick login

    • Pre-filled forms - checks on forms makes it easier

    • simple language

    • help people understand how to use your system (list tutorial systems)

    • help people import important information as easily as possible

    • You're almost there (instead of 'check your email')

    • progress bar for getting set up

  • System education & outreach

    • The CEO email

    • Focus (the cursor)

    • Learn by doing

    • Make em dig deep to get confused (hide advanced features)

    • Onboarding emails x 5 or more

Simple things to do on the website to assist in activation

  • Say 'It's Free'

  • Social proof

  • Localization

  • Don't be a CTA wimp - give me a reason to click your button

  • Submitting is something you do to someone in wrestling.

    • Personally, I never submit.

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Last updated 5 years ago